The story of ADJ started in 2016. After having worked in product design for many years, the founder Ekaterina Borovkova decided to create her own line of accessories for daily life.
The story of ADJ started in 2016
After having worked in product design for many years, the founder Ekaterina Borovkova decided to create her own line of accessories for daily life.
The ADJ initial collection of home accessories is inspired by family
The ADJ initial collection of home accessories is inspired by family, evident in the logo design incorporating a symbolic triangle representing sustainability and stability. Ekaterina’s children’s initials - Aleksandr, Diego and Julia - are enclosed within the triangle, adding a personal element.
Ekaterina’s involvement
in designing sketches, drawings and manufacturing plans is what sets ADJ apart and makes it attractive. Each item has its own unique story, determining its color, shape and purpose.
Manufacturing semi-finished products
in Germany ensures stable and high-quality goods, while orders are assembled and packed in Italy, renowned for its craftsmanship that guarantees a high level of quality and attention to each detail.
A core value of the company
is a socially responsible approach to accessory design, aligned with modern environmental manufacturing standards that ensure superior quality and durability.
Today, ADJ
offers a broad range of fully customizable premium accessories and interior design items. These products cater to various settings such as homes, offices, private yachts and jets, hotels and restaurants.
